Customers borrow money for a variety of reasons and different lenders cater (or specialize) in specific niche lending markets. Knowing why the customer needs money helps us find a lender that is appropriate and affordible to their individual requirements.

Common examples include car loan providers and debt consolidation lending but there are many other lending markets. So whether its a loan for home improvements, or just cash to address a one-time shortfall, find out 'why' customers are searching for money to ensure they can be matched to an affordable product to meet their needs